Google’s Twitter-like Buzz service launched back in February with an uproar surrounding privacy issues. They have since made changes to eliminate most of these concerns, but have yet to make a significant dent in Twitter’s market share. In an effort to increase popularity of the service, Google has launched share buttons which provide websites with a simple way for their readers to share links to content.
If this sounds familiar, it should. This is a direct take on similar buttons that are available for Twitter, such as tweetmeme’s Retweet button.
The key difference in Google’s approach is that, unlike the third party offerings for Twitter, this is an official feature. This provides Google with direct control of the system, and the ability to leverage partnerships directly. Via blog post, Google said, “Starting today, you'll see these buttons around the web on participating sites including: The Washington Post, The Huffington Post, Glamour, YouTube, Blogger, MySpace, GigaOM, PBS Parents, PBS NewsHour, The Next Web, TweetDeck, SocialWok, Disqus, Vinehub, and Buzzzy.”
Google has also introduced follow buttons that will allow people to follow individuals “right from your blog or website.” Both of these buttons are available at buzz.google.com/stuff.
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