Google has agreed to pay up to settle a law suit which
alleged that customers of their ad program were being billed falsely for
click-throughs that never occurred. The suit focused on Google benefitting, and
doing next to nothing, about ad-clicks caused by computer controlled bots or
malicious individuals.
The search giant has agreed to pay $90 million dollars worth of additional
advertising and to cover the cost of legal fees to clear its name. Almost all
of the revenue generated by Google comes from its highly successful text-based
advertisements, which are found on most Google pages and other large sites
around the internet. Google has promised to make credit up to the settlement
amount available to all AdSense customers within the last four years, if they
can provide sufficient evidence that certain ad-based traffic was the result of
click fraud.
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