Google wants to shake up US market with its own wireless service

Google is rumoured to launch a cellular service of its own on top of T-Mobile and Sprint's networks with internet focused plans.

With the increasing smartphone and data usage, Google seems to be interested in launching a service which caters to the new trend with innovative plans designed for communication over data networks.

According to a report by The Information, Google is secretly working on "Project Nova," to launch such a data-centric cellular service on top of existing T-Mobile and Sprint networks and become an MVNO (Mobile Virtual Network Operator) similar to StraightTalk, Boost Mobile and Cricket Wireless.

While this approach won't give Google the same level of control as it has on its broadband project, Google Fiber, it will still be trying to lower the pricing of data and voice plans, and boost the usage of modern communication apps.

It is unclear when Google plans to launch the service but it has been revealed that Nick Fox, the man in charge of the project was targeting a release for last fall with some employees already using it.

Source: The Information