Instagram's Stories feature surpassed Snapchat in terms of daily usage in August last year. Today, the multimedia messaging app might be in for another blow to its stats as a new survey conducted by investment banking firm Piper Jaffray has revealed that Instagram has gained a lead over Snapchat as the most-used social networking application among teenagers in the U.S.
According to the company's 36th semi-annual "Taking Stock With Teens" report, which polled 8,600 teens aged 16 on an average across 48 states, 85% of teens said they use Instagram at least once every month while 84% stated that they use Snapchat on the same frequency. It is worth noting that this is the first time the Facebook-owned service has eclipsed its closest rival in that respect since the spring of 2016, based on Piper Jaffray's surveys.
Even so, Snapchat continues to be the most favorite social media platform among teenagers, with 46% of them choosing the service, in comparison to 32% picking Instagram. While both platforms remain two of the most-used applications among American teens, Twitter and Facebook are trailing behind.
It's worth pointing out that Snapchat recently faced backlash after a revamp to the platform's design. Over the past few years, Instagram also introduced features that appeared to be taking a page from Snapchat's book including Stories and vanishing direct message photos, and the move seems to have benefited Instagram in terms of user growth, with it having reached one billion active users in June.
Source: Piper Jaffray via Yahoo Finance
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