Intel and ATI Technologies plan a co-marketing initiative called "Driving Change," which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards, according to sources at Taiwanese motherboards makers. The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$20 or US$30, depending on the motherboard models.
A discount of US$30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard. An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$20 less than the list price, the sources added. Intel has recently increased its outsourcing of motherboards to Taiwanese contract makers, including Foxconn Electronics (the registered trade name of Hon Hai Precision Industry), Asustek Computer, Mitac International and First International Computer (FIC), the sources noted.
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News source: DigiTimes
