Sharman Networks, the parent company of Kazaa, is developing an offline advertising campaign that will encourage users to defend file swapping. Kazaa parent Sharman Networks plans to unveil its first offline advertising campaign next week, in which it will exhort computer users to defend file swapping and tell entertainment companies they can make money too.
The Australian company has been scrambling for months to find a way to convince record companies and movie studios that it is sincerely interested in becoming a legitimate, licensed distributor of mainstream entertainment content. It hasn't yet been successful -- Sharman and Kazaa, its file-swapping software, are still the target of lawsuits from the entertainment companies. Sharman hasn't struck any large-scale distribution deals with major studios or record labels.
According to a brief statement previewing the campaign, the print ads will be a "call to action to peer to peer (software) users to communicate the message that, given the chance, users will pay a fair price for movies, music and games from P2P networks."
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News source: ZDNet UK
