MSN has reached a deal with New York City to provide live, online coverage of its New Year's Eve festivities. Through MSN Video, people around the world can watch the famous Waterford crystal ball drop from the top of One Times Square for the 96th time, without having to leave their PC.
"The Times Square 2005 MSN webcast demonstrates how interactive digital media can enable people to not only share but participate in the excitement," said Adam Sohn, director of MSN. "It illustrates how digital media can provide coverage of live events beyond what a viewer can get on TV."
MSN has already launched is a series of ads, hoping to attract a large on-line crowd to ring in the New Year. The broadcast will start airing around 6PM EST, on a special MSN Video page. Three different angles of Times Square will be available for viewing, each promising a spectacular shot of the big countdown on your monitor.
Local New York radio personality "Romeo" will keep web viewers company, for an event that is sure to attract people to computers everywhere.
View: Microsoft Press Release
