Here in the US, Microsoft's Xbox 360 business is still strong compared to Sony and Nintendo's console businesses. The company announced earlier this week that it sold 507,000 Xbox 360 consoles in June 2011, well above what it sold in June 2010 and over twice the amount its competition sold. Now in a new article at Industry Gamers an Xbox 360 exec said that Microsoft's first party game business is "superior" to that of Sony and Nintendo's.
The article quotes Microsoft Xbox's chief financial officer Dennis Durkin as saying, " ... I think our first party performance in terms of quality bars and units per title this shift has been superior to our competition’s." While there's no real way to get a fix on the number of first party sales of Xbox 360 games compared to others, the article points out that the MetaCritic web site has an average review rating of 75 for games from Microsoft Game Studios, compared to 77 for first party Nintendo games and 74 for Sony's first party game titles.
Durkin offered more info that supported his position, saying, " ... you can’t dispute titles like Forza which has consistently come out on a repeated cadence and sold multi-million units. You can’t dispute things like Fable, which again, on a very consistent pace, has come out and sold 2 and 3 million units a pop." He added, "And now new titles, like Kinect Sports, which has come out and sold over 3 million units. So we are, not only building existing IP and incubating around titles like Halo and others, but really building new IP in new areas."
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