Microsoft faces new brand dispute over OneDrive name

Earlier this week, Microsoft announced its plans to relaunch SkyDrive under the new 'OneDrive' brand. The move came after the company faced a dispute with British Sky Broadcasting (BSkyB, trading as 'Sky'), which argued that Microsoft's SkyDrive brand infringed on its own trademark. 

But it seems that Microsoft may be facing a further dispute over its new OneDrive branding. Neowin has been in contact with Thomas Medard Frederiksen, chief operating officer of One.com, who says that his company is now "consulting trademark experts" following Microsoft's rebranding, stating that OneDrive is "a name that is very close to One.com's own cloud service." 

One.com has offered cloud storage solutions under the 'Cloud Drive' moniker for the last three years, allowing customers to synchronise their files to their online storage. One.com says that "OneDrive, from Microsoft, is a similar product - with a similar name, that will lead to confusion." 

Frederiksen told Neowin: "It was a big surprise to me that Microsoft have decided to name their cloud service OneDrive. For me, it's important to protect our brand company name." 

He added that he "would have expected that Microsoft would have done more thorough research, before releasing their new name. They are after all one of the big players in the market."