While Microsoft's Bing has been supporting Google’s Accelerated Mobile Pages (AMP) since 2016, that capability was limited only to the Bing app for both iOS and Android. Now, Microsoft announced that it has started allowing AMP-supported web pages to work directly from Bing’s mobile search results, thanks to the release of Bing AMP viewer and Bing AMP Cache.
With the new release, Bing users will be able to experience fast load times of AMP-enabled web pages on their preferred mobile browser. Microsoft said it initially rolled out the AMP viewer and AMP carrousel in the U.S. earlier this week for the news carousel. Those residing in the country may check out the feature on their mobile device by visiting the Bing domain, searching for news topics, and then tapping the search results bearing the AMP icon.
That's only the first part of its global release, with the Redmond-based company promising to continue rolling out that support to more websites and regions in the future. More links in the search results pages will also be supported soon.
For AMP webmasters and AMP advertisers, Microsoft recommends allowing the Bingbot crawler to obtain AMP content and enabling cross-origin resource sharing for the bing-amp.com domain in order to push AMP content to Bing.
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