Co-Sponsored by Industrial Designers Society of America and BusinessWeek, Award Illustrates Innovation in Software Design for Information Workers
Microsoft Corp. today announced that it has won a Gold 2003 Industrial Design Excellence Award (IDEA) for its prototype software design as displayed in the Microsoft Center for Information Work (CIW). The company's win was in the New Media and User Interface category. The Gold IDEA is given to companies that demonstrate design and design analogy, combining creative appeal with functionality. Although Microsoft has received 11 IDEAs for its hardware, this is the first time the company has won for its software design.
"By awarding a Gold IDEA to Microsoft, the Industrial Designers Society of America (IDSA) is recognizing the importance of innovative software design in today's technology environment," said Peter Rinearson, corporate vice president of New Markets at Microsoft. "The winning design, as shown in the CIW, showcases how future software advancements might look and invites users to imagine a world where enhanced mobility, business process and collaboration are at every information worker's fingertips."
News source: Microsoft PressPass
