Only months after giving the Office Real-Time Communications Server 2003 (formerly Greenwich) its official moniker, Microsoft switched things up with a new name for both it and the recently acquired PlaceWare Conference Center.
Both products, which make up Microsoft's Real-Time Collaboration Business Unit, have added the word 'Live' to their names, which Microsoft said better communicates the value of the products to its customers. Office Real-Time Communications Server 2003 will now be the Microsoft Office Live Communications Server 2003. PlaceWare Conference Center will take on the name Microsoft Office Live Meeting 2003, bringing it in line with the rest of the Office brand.
"Our customers told us they could better understand and relate to 'Live' and associated it with the potential to do more things while connecting with other people," said Dustin Grosse, senior director of marketing for the Real-Time Collaboration Business Unit. "The new name reinforces Microsoft's commitment to help businesses realize their potential by achieving optimal efficiency, productivity and agility."
News source: siliconvalley.internet.com
