Microsoft is significantly stepping up its investment in search technology, including paid models, in a move that could eventually supplant its relationship with Overture, according to a new research report.
The report, authored by SoundView Technology Group analyst Jordan Rohan, said that after an extensive investigation, the research team was able to "confirm definitively" that Microsoft was increasing its focus on search. It also said that an internal memo confirmed the new focus.
"We believe Microsoft will be developing its own paid search platform," the report said. SoundView said the company could roll out the technology by the end of next year.
The report's findings are further evidence of Microsoft's plans for a strategic shift into the search market. Last month, the company launched a test site for MSN search, which promised faster results on a simplified, banner-ad free page.
View: Report - Microsoft moves toward paid search
News source: c|net
