CHICAGO – February 15, 2005 – Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, today announced that it has signed three publishing agreements with Cartoon Network, licensed by Warner Bros. Interactive Entertainment, for video games based on three of the network's top-rated kids programs: Ed, Edd n Eddy, The Grim Adventures of Billy & Mandy and Dexter's Laboratory. Under the terms of the agreements, Midway secures multi-territory rights to develop and publish games for the console, handheld and PC platforms.
"Cartoon Network continues to be a leading creator of premier animated content and its programming has consistently ranked atop the charts for kids and tweens during day and prime time hours," said David F. Zucker, Midway president and chief executive officer. "We are delighted to be working with them and eager to launch our new children's lineup around such popular shows."
"Kids love Cartoon Network's programming as much as video games and our agreements with Midway are a perfect fit for both companies," said John Friend, senior vice president, Cartoon Network Enterprises. "We are excited to be working with Midway and eager to help make the launch of their children's line a success."
Ratings continue to rise for Cartoon Network making it a favorite choice for animated TV entertainment for kids 2-11, kids 6-11 and tweens 9-14, as the network achieved both ratings and delivery gains among every key demographic in 2004.
News source: Midway
