The new ".name" Internet suffix went live Tuesday, allowing individuals to set up personal Web and e-mail addresses outside of established domains like ".com" and ".org."
Unlike domains such as .com, .biz and .info, .name is aimed squarely at individuals. Customers who pay an annual fee of roughly $30 get a three-tiered Web-site address, such as www.elvis.presley.name, and an e-mail address such as elvis@presley.name that can be forwarded to another account.
Global Name Registry, the company responsible for running the new domain, said .name addresses could eventually be used for cell phones and privacy-enhancing encryption codes, as well.
The London-based firm said it had signed up 60,000 users so far.
News source: Reuters
Find out more about: .name and where you can register a .name