Pint-sized console drops in price ahead of the arrival of the DS.
The price point of the Game Boy Advance SP is to drop to $79.99 in the United States later this week, according to sources at US retailers, with a cut in Europe expected to follow in the coming months. The $20 cut should help to stimulate sales of the handheld device in the run-up to Christmas, but more importantly, it will position the GBA SP on the market relative to Nintendo's forthcoming DS handheld, which is set to launch in the USA later this year.
News source: gamesindustry.biz
