Nokia today has updated its guidance on the company’s performance for Q1 and outlook for Q2, while the numbers for the bottom line are not where the company expected them to be and it is subsequently lowering the performance outlook for Q1, from breakeven to -3%, there is a silver lining to the information.
Nokia has reported that it sold 2 million Lumia devices in Q1 of 2012. While not a substantial number, Nokia says that it has seen an increase in Lumia activations on a monthly basis since the launch in November.
When you consider that the Lumia 900 has just gone on sale in the US, you can expect these numbers to climb substantially over the next few quarters as consumers can finally get their hands on a Nokia crafted Windows Phone in the US.
Nokia also outlined that it will continue to focus on driving Lumia sales (think advertisements) and will also work to lower the cost structure of the company (layoffs). Nokia is currently investing more capital in to the Lumia line of devices with the intentions to bring more products to more consumers in more markets.
While the news is not all peaches, Nokia is firmly committed to Windows Phone as the company trudges through the crowded marketplace and works to reinvent itself on a new platform.
23 Comments - Add comment