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NPD: 52% of U.S. Xbox 360 Owners have bought Halo 3

Neowin · Dec 19, 2007 00:26 EST · Hot! with 7 comments

NPD Group Incorporated is reporting that as of November, 4.1 million Americans have purchased Halo 3, which is equal to 52% of the current 7.9 million Xbox 360 owners in the United States. Super Mario Galaxy, which of course has been out a whole two months shorter, has been purchased by 19% of the 6 million U.S. Wii owners so far. "The power of Halo 3 is quite evident. When it released it drove hardware sales substantially... That is why content is so important - a killer game drives hardware adoption more than any other factor (including price cuts)," said NPD analyst Anita Frazier.