NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today unveiled the GoForce 3D 4500, the world's first 3D wireless media processor (WMP). NVIDIA's GoForce 3D 4500 WMP enables a whole new level of interactive content not previously possible on cell phones, PDAs, or other handheld devices. For the first time, mobile content developers can harness a powerful 3D medium to create rich, dynamic, lifelike worlds and characters. Additionally, mobile devices powered by the new 3D WMP will be able to synthesise amazingly realistic environments with objects that behave according to complex physics and intelligent characters with true-to-life personalities.
"Mobile phone OEMs are continuing to differentiate their products and services on multimedia capabilities and 3D graphics is one of the key new technologies going into advanced phones," said Allen Leibovitch, manager of semiconductor research for IDC. "Successful semiconductor solutions will not only include well-supported 3D graphics, but also still image and video processing while consuming a minimum of power and should drive the next evolution of multimedia for advanced handheld devices."
News source: GamesIndustry.biz
