Local site to increase customer satisfaction
PayPal, the online payment system owned by auction site eBay, which has some 30 million users, has opened a UK web site and office.
UK businesses trading online may find that PayPal is a cheap alternative to other online payment systems, particularly if they take multiple, small payments. PayPal's move into the UK also shows the growing trend of tailoring sites for local users.
Scott Braunstein, UK Country Manager for PayPal, commented, "We are showing the commitment we have to our UK users." Braunstein explained that most non-US PayPal users live in the UK. "A lot of people are trusting PayPal with their money, they feel a lot more comfortable dealing with a site that is tailored to their specific culture," Braunstein added.
News source: vnunet.com
