Last week it was Apple: this week it is the turn of Japanese PC makers NEC and Sony and Korean maker Trigem to follow suit.
They are increasing prices in Asia, citing increased component costs. This is the first time that PC prices have risen in Japan for five years, according to Bloomberg.
Sony is raising prices by up to 10 per cent, while in Korea, Trigem is hiking prices by three per cent.
But are the price rises sustainable? The Japanese PC market is described as saturated, and demand is already depressed. Price rises will, presumably, depress demand even further.
Apple last week hiked iMac prices by $100 a unit, blaming higher prices for DRAM and LCD monitors. And at the end of January, several prominent PC builders in the UK, including Time and Mesh, raised prices in response to a sudden leap in DRAM costs.
Dell is taking a very different tack: instead of raising prices, it is protecting price points, by offering less for the money. This is achieved, more by charging for - say, memory - which was formerly bundled in for "free", CNET notes.
News source: The Register - PC makers hike prices - in Asia
