America Online's plan to start charging businesses to send commercial e-mail messages is creating an uproar among some marketers, a newspaper reported Monday. Some marketers argue AOL's plan to implement a certified e-mail system, which could charge advertisers $2 to $3 per 1,000 messages, is a form of e-mail taxation, USA Today said.
Last October, AOL and Yahoo! both agreed to deploy a certified e-mail system designed by technology firm Goodmail Systems. AOL is testing the program and plans to implement it within the next month or two, AOL spokesman Nicholas Graham told CNNMoney.com. Yahoo!, which said when it signed up with Goodmail that it would work with the company to certify messages containing bank statements, receipts and other "transactional" messages, is also expected to implement the system in coming months.
News source: CNN Money.com
