Sony is planning to transplant its consumer Playstation Experience showcase event to Alton Towers theme park in September after a couple of successful turns at Earls Court alongside ECTS. The platform holder also plans to produce a 90-minute TV piece on the event, which should go out nationwide. Tickets for the event will be made available by key media partners - with full details to be announced in the near future.
Within the walls of the famous theme park, the popular consumer event will offer park-goers an advanced preview of future Sony platform titles - details to be confirmed - while they enjoy the various attractions and rides that make up the rest of the theme park...
News source: gamesindustry.biz