Tough talking is a way of life in the airline business, a sector over-stuffed with suppliers teetering on the brink of extinction, and with a reputation for costly and poor service.
Two months after plucking new chief executive James Whitehurst - a man with a self-confessed lack of direct involvement in open source software but who is known for his operational experience - from struggling Delta Airlines, Red Hat is now talking big.
Whitehurst's vice president in charge of Red Hat's JBoss middleware Craig Muzilla, said Red Hat is going to undercut giants IBM, Oracle and Microsoft in the saturated and expensive middleware sector during the next seven years, using the full JBoss stack.
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