Although Samsung is better known for its Galaxy S and Galaxy Note flagship devices, the company also produces an array of mid-range and lower-end phones. While the firm has been making its own devices up until this point, it looks like it is handing the reins off for the first time for one of its recently released handsets.
The Samsung Galaxy A6s was revealed today alongside the Galaxy A9s, with the A9s being a rebranded Galaxy A9, including an astonishing four camera sensors on its rear. But perhaps one of the more interesting aspects of this release is that the company is using an ODM to manufacturer its Galaxy A6s. This could be the first of many handsets produced by an ODM under Samsung's name.
According to a Samsung spokesperson, “the company has been considering introducing the ODM system not only in China but also in other countries when needed". It hasn't been confirmed by either party, but there is news of Samsung meeting with WinTech about the possibility of manufacturing future devices. You probably aren't familiar with WinTech, but it has quite a reputation, currently producing devices for Xiaomi.
If this partnership comes to fruition, things could be quite different for Samsung in the near future, especially when talking about the Chinese market.
Sources: SamMobile, The Korean Herald, The Verge
