BSkyB has announced the launch of a new Sky News app for the Xbox 360, following similar launches on Apple TV and Roku. From September 9, the app will be available to Xbox 360 owners both in Sky's home UK market and in the United States.
Along with a live feed of the Sky News channel, users will have access to an on-demand library of video reports covering areas such as business, entertainment, politics, technology and world news.
Sky News will be tailoring its offering for US users, including content specially produced for viewers there, along with news and analysis from the channel's bureau in New York, Los Angeles and Washington, DC.
"Sky News is consistently exploring opportunities to expand our global reach," said Andrew Hawken, head of the channel's Digital division. "Making Sky News available on Xbox was an ideal way to achieve this. With a growing US footprint of a million users and a US team, we're thrilled that our coverage will be showcased to millions of Xbox customers."
The app will appear in the TV section of the Xbox 360 dashboard - but there's no love yet for the Xbox One, with the app remaining exclusive to the older 360 for now.
Source and image: Sky News
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