Earlier this month, I wrote that Sky would be entering the mobile virtual network operator (MVNO) market and that it’d be launching in the near future. Sky has now announced that it'll be opening pre-orders on Monday next week, on October 31st.
Speaking about Sky Mobile earlier this year, Sky’s chief executive, Jeremy Darroch, said:
“Looking ahead, the forthcoming launch of our mobile proposition will add another major product offering to our UK line up and will give our customers the opportunity to take even more from a brand known for great customer service and quality products.”
Initially, Pre-orders will be made available to existing Sky customers from October 31st. Unfortunately, the entertainment giant did not outline any information regarding the kind of plans it’ll offer, just that they’ll be competitive.
According to a “huge amount” of research, Sky expects that two-thirds of its customers will consider switching to the new offering after being shown the company’s proposition.
When Sky Mobile launches later this year or early next year, it will run atop the O2 network. The move will see Sky become a ‘quad play’ provider, offering broadband, fixed-line telephone, television, and mobile services. The company will then have increased ability to lock customers into its offerings using various tactics, such as providing free data or discounted bundle rates.
Source: Broadband Choices
