Netflix seems to be fine-tuning its upcoming ad-supported subscription tier. The new plan could cost half of the Standard tier which offers ad-free 1080p streaming, and have small commercial breaks.
Ad-subsidized RSS
HBO Max and Discovery+ streaming services are merging. A unified service offering content from both platforms should arrive next year. The new service will have ad-free and ad-lite subscriptions.
Netflix has indicated that its ad-subsidized subscription tier, in which Microsoft is deeply involved, won't be arriving this year. The streaming company will offer the new plan in select regions.
Netflix confirmed that Microsoft will offer its expertise to develop a new subscription tier for the streaming company that will contain ads. Microsoft would offer AdTech and Sales support as well.
Netflix co-CEO Ted Sarandos has confirmed that the streaming company will offer a subscription that contains ads. Packages available now won't be altered, and the new tier would be cheaper.
Netflix is contemplating adding a new subscription tier that could cost less but would have ads. The streaming company could also start charging subscribers who share passwords with non-paying users.
Netflix has confirmed that it will not insert ads to lower the entry price of subscriptions on its streaming service. The company could, however, explore an ad-subsidized model owing to competition.
