Google has announced that it is simplifying its ad space auctioning mechanism and shifting it to a first-price auctioning system to align it with other platforms such as Ad Manager and AdMob.
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Google today announced that it is bringing audio ads in beta form to marketers, targeted specifically at YouTube users that use the video streaming service to listen to music in the background.
Google has rolled out several new audio ad features for its Ad Manager. They include Dynamic Ad Insertion, programmatic audio ads, and audio ad forecasting. All aim to help boost publisher revenues.
Google has announced that it is waiving the ad serving fees for news publishers that use Ad Manager. The move comes as Google tries to lend a helping hand to publications hit by COVID-19.
Google has launched the App Policy Center, a centralized dashboard for publishers to manage how advertising policies are being enforced across their apps, as well as resolve any violations.
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