Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.
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Ads within games that are played on a dedicated gaming console are still a rarity. It seems Microsoft is interested in building its own ad network that serves subtle and non-intrusive ads to gamers.
A report has revealed that Microsoft could be close to acquiring Indian mobile advertising firm, InMobi, in a deal worth 2 billion dollars and could announce the acquisition soon.
