Google has announced that it is simplifying its ad space auctioning mechanism and shifting it to a first-price auctioning system to align it with other platforms such as Ad Manager and AdMob.
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Google has launched the App Policy Center, a centralized dashboard for publishers to manage how advertising policies are being enforced across their apps, as well as resolve any violations.
Google has announced rewarded products, a feature developers can add to their app to drive growth of their monetized user base by offering in-game items or virtual currencies for those who watch ads.
Google has stated that it is deprecating AdMob SDK for Windows Phone 8 on November 1, 2016. Apps already using the service will be able to use it after the announced date - without any guarantees.
A report has revealed that Microsoft could be close to acquiring Indian mobile advertising firm, InMobi, in a deal worth 2 billion dollars and could announce the acquisition soon.
Google has finally released its AdMob SDK beta for Windows Phone 8 developers, allowing creators who put in ad banners in their apps to link to Google's vast advertising network.
Google claims to still be working on an AdMob SDK that wil work with Windows Phone 8 apps, but so far the company has yet to release any information on the SDK despite several months of waiting.
There's a ton of great apps for kids on mobile devices, but they're being plagued by inappropriate ads, urging kids to do everything from meeting up with 'hot women' to becoming a Scientologist.
Not one to be left out of any party, especially parties that make money, Google is buying ITA, one of the major travel data analysis firms that sites such as Kayak and Cheapflights.com use to...
According to a press release by the Federal Trade Commission, the investigation into Google's acquisition of AdMob has been dropped in a five to nothing vote. AdMob is one of the world's largest mobile advertising...
AdMob today released their March 2010 Metrics Report for mobile devices. The mobile advertising company outlined the growing demand for Android-based devices and found that Android’s traffic has now passed Apple’s iPhone OS in the...
Since its release, Apple's iPhone has received a lot of praise and a lot of criticism; regardless of which way you look at it, it has grown faster than a large amount of competitors. AdMob...
Google has announced that they have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers....
