Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.
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Ads within games that are played on a dedicated gaming console are still a rarity. It seems Microsoft is interested in building its own ad network that serves subtle and non-intrusive ads to gamers.
Google has been running banner ads on a number of web sites that promote its recently launched Google Search app for Windows 8 and are targeting Windows 8 users.
Microsoft has been plastering locations in several cities in the US with outdoor banner ads promoting the launch of its Windows RT version of the Surface tablet in three weeks.
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