Amazon's Fire Phone, which it released in 2014, was a sales disaster - but it seems it's not ready to give up on the smartphone market. The company is said to be working on multiple new 'Ice' phones.
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Amazon's Fire Phone was a sales disaster, costing the company hundreds of millions of dollars - but its CEO Jeff Bezos is unfazed, and says Amazon is "working on much bigger failures right now".
Amazon has yet to unveil its new generation Fire tablets and a report has now revealed that the company might launch its cheapest 6-inch tablet just in time for the holidays this year.
Amazon's Fire Phone has been a sales flop, including in the UK, where it launched at full price a day after US buyers got big discounts - but the device is available today from just £99 off-contract.
Amazon has announced a product called Echo that sits in your room, can play music on request, and is ready to answer any question you throw at it. The biggest question is whether anyone cares.
Despite disappointing sales in the US, where it is available only with AT&T, Amazon's Fire phone will be sold exclusively via O2 in the UK, where it can now be pre-ordered free on £33 a month plans.
After dismal sales, Amazon is now practically giving away the Fire Phone, something they should've done to begin with. Has the ship sailed, or will people start buying the phone based on price?
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