Microsoft's "affordable flagship" Windows Phone, the Lumia 830, is available right now for £199.99 SIM-free - £100 lower than its usual price - including a free Fitbit Flex and free delivery.
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The Lumia 930 launched in the UK last July for around £400 - but you can now buy Microsoft's flagship Windows Phone brand new for £299.99, along with a free Fitbit Flex fitness tracker worth £79.99.
Microsoft has announced a range of promotions and discounts for Black Friday, including up to $150 off its Surface Pro 3 tablet, and a Dell Inspiron notebook with 15.6-inch touchscreen for $279.
AT&T will launch the Lumia 830 on Nov 7, priced at $99.99 on a two-year plan, or $449.99 off-contract - more costly than some had expected, although AT&T is (temporarily) offering a free Fitbit Flex.