It has long been rumored that Nvidia might launch non-Ray-tracing "GTX" cards. The latest Ashes of the Singularity benchmark result leak suggests the same and also hints at the potential performance.
Geforce gtx RSS
NVidia released new drivers for GeForce GTX users that brings new features such as HBAO+, TXAA, improvements to SLI and DirectX 11. This update will bring "Watch Dogs Game Ready" performance to PC