Qualcomm showed a promo video at the end of its Computex 2024 keynote showing actor Justin Long, who was a long-time spokesperson for Apple, using his Mac to try to order a Snapdragon X Windows PC.
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Intel is kicking off a campaign called Go PC, and it's a reboot of Apple's old Mac vs PC campaign. The company is even bringing back the "I'm a Mac" guy, Justin Long, and there are five ads.