The latest smartphone sales market share data from Kantar Worldpanel shows further gains for Android in many key markets, with iOS holding steady - except in China - while Windows phone sales plummet.
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"Gone are the days when a BlackBerry OS, Symbian, or Windows Mobile could make a significant impact. It is clear that there will only be two smartphone ecosystems moving forward - iOS and Android."
The latest data from Kantar Worldpanel ComTech shows considerable smartphone sales market share gains for iOS in several parts of the world, as Android share rose to around 90% in certain markets.
The latest data from Kantar Worldpanel ComTech shows significant gains for iOS sales market share in many key markets, while Android share continues to dominate - but Windows phone sales keep falling.
Android and iOS sales share have both risen in many key markets, but unsurprisingly, Windows phone keeps falling - including in China, where its share has dropped to 0.0%, down from a peak of 4.7%.
Android saw some big gains during the three months ending in July 2016, including 90% share in one European market. iOS sales share rose in key markets too - but Windows phone sales fell again.
Kantar's latest smartphone sales market share data shows gains for iOS in the US and key European markets, along with year-over-year increases for Android - but Windows phone sales keep falling.
The latest Kantar Worldpanel data shows considerable year-over-year gains for Android in several key markets around the world. iOS share dipped slightly, but Windows phone sales fell further.
Kantar's figures show Windows phone sales market share continuing to fall. Indeed, it asserts that Microsoft's mobile OS is now "exiting the market", leaving iOS and Android to fight for customers.
Kantar Worldpanel's latest figures show that Windows phone sales plummeted by over 50% in five key EU markets in the first three months of the year - but Android sales are rising around the world.
According to the British market research firm, Apple's iOS faces increasing competition from Android in Asia, and Windows Phone is still shrinking in the five most important European markets.
The iPhone 6 launch was obviously successful but according to the latest data it was so great that Apple's marketshare increased by more than ten percent in the UK with smaller gains around the world.
Windows Phone is not showing any signs of slowing down in Europe according to the latest study. The OS has continued its momentum by holding a double digit share for the last four months.
