The 8 GB Microsoft Zune player is being given away to help promote Marvel Studios' Guardians of the Galaxy Vol. 3, which features the defunct media MP3 player in a very prominent role.
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Microsoft is helping to promote Marvel Studios' Guardians of the Galaxy Vol. 3, which features its discontinued Zune media player. It's also helping to promote STEM efforts in schools.
Arnold Schwarzenegger is promoting a contest where the winner will join him to crush things with a tank in a new video that includes a Microsoft Zune getting the business end of said tank.