It appears that publisher 2K Sports has pulled an EA and added unskippable advertisements to its full-priced NBA 2K21 title, just a month after EA received backlash for doing something similar.
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The new virtual experience will give participating fans the feeling of sitting next to one another at a live game and players will be able to experience their energy and support in real-time.
2K has revealed the pricing for its upcoming NBA 2K21 game, including the Mamba Forever Edition and next-generation versions. The reveal suggests games could cost $10 more on the new consoles.
As sporting events worldwide aim to be back in action soon, an internal memo suggests the use of Oura rings by NBA athletes and team staff to track and identify COVID-19 symptoms for safety.
2K Games has just revealed new screenshots of the upcoming entry in the annual NBA 2K series, and it shows some of the stars in breathtaking detail compared to previous installments.
If you're a fan of NBA Jam or NBA Hangtime, chances are, you'll probably want to check out NBA Playgrounds. The title is an upcoming arcade-style basketball game arriving on consoles and PC.
If you have access to Google Daydream and enjoy the NBA, you'll want to download the NBA VR app. The app will offer exclusive episodic content in the form of interviews with NBA legends.
Mainstream virtual reality is just on the horizon, but until then, it's beginning to be used as a tool in sports to help athletes train as well as learn from their mistakes during matches.
Former Microsoft CEO Steve Ballmer will reportedly buy the NBA's L.A. Clippers franchise for $2 billion, pending league approval and similar legal issues.
Former Microsoft CEO Steve Ballmer has reported offered $1.8 billion to purchase the L.A. Clippers pro basketball team, which if accepted would be the second largest price for a U.S. sports team.
A new report claims former Microsoft CEO Steve Ballmer has had a meeting with the owners of the Los Angeles Clippers NBA basketball team in an effort to acquire the franchise.
A deal involving Microsoft CEO Steve Ballmer to bring the Sacramento Kings to Seattle was effectively killed by NBA owners in a vote Wednesday that wouldn't allow the team to relocate.
Microsoft has unlocked several of its sports-themed media streaming apps for all Xbox 360 users to access, including the ESPN app, from now until Sunday, April 28th.
Microsoft has responded to a California state senator's letter that made thinly veiled threats against the company by saying it isn't involved in the potential move of the Sacramento Kings to Seattle.
A California state senator has written a letter chastising Microsoft CEO Steve Ballmer for his involvement in the Sacramento Kings relocation to Seattle, saying Ballmer shouldn't be part of the move.
A new report claims that Microsoft CEO Steve Ballmer may be part of a group of investors that will pay $500 million to bring the Sacramento Kings NBA team to Seattle.
As Windows 10 approaches end of life, Microsoft targets more users with full-screen ads
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