Ad executives express frustration over Google's Privacy Sandbox implementation, stating it disproportionately impacts smaller companies.
Privacy sandbox RSS
Google is rolling out the new Topics API to users which will collect and share interest data with advertisers. However, there is a simple way to disable it if you are not comfortable sharing data.
The latest stable version of Google's Chrome web browser is now available, and starting the week of July 24, it will begin enabling the Privacy Sandbox APIs for a percentage of those browsers.
Google has launched the first beta version of its Privacy Sandbox feature for select devices running on Android 13. It can manage the in-app digital ads users see on their smartphones.
Google won't phase out third-party cookies in Chrome until the second half of 2024, the firm said. The company has received feedback from stakeholders who want more time to test Privacy Sandbox.
_medium.jpg)
Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.
Google announced that Android will get a plethora of privacy features as part of the Privacy Sandbox initiative. The deployment, however, could take multiple years. The feature is available in Chrome.
With Google killing off one of its privacy-preserving initiatives "FLoC" and moving to "Topics" instead, it's clear that showing you personalized ads without invading your privacy is a difficult task.
Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.
Google has announced that it is slowing down its FLoC efforts "to move at a responsible pace" as the community doesn't quite seem ready for what Google is offering in order to protect user privacy.
Google has committed to limit how it uses advertising data in order to resolve privacy and competition concerns as it orchestrates its Privacy Sandbox with the UK's Competition and Markets Authority.
Google has revealed that its Privacy Sandbox trials so far have shown positive results for users and advertisers. It's also working on more APIs to enable privacy-conscious web advertising.
_medium.jpg)
The investigation has been launched following rivals' concerns that the Privacy Sandbox project could curb their digital advertising. It will assess whether Google is abusing its dominant position.
Google has outlined several measures it is pursuing in order to make online advertising more transparent. One change will let users see the author of an ad and their location information.
In a new attempt to vaunt its credentials as the guardian of the web, Google is launching an initiative called Privacy Sandbox that is aimed at reducing the amount of data advertisers can collect.
As Windows 10 approaches end of life, Microsoft targets more users with full-screen ads
Windows 11 build 27754 is out with modernized Windows Hello, new taskbar features, more
Windows 11 audio bug blasts users with 100% volume, Microsoft confirms
Microsoft's free Bing Wallpaper app for Windows is borderline malware
Recommended by 
We're on Mastodon!
We're on Mastodon!