The 2024 Super Bowl LVIII game will be available in a 4K HDR stream from a number of outlets, but it's actually upscaled from a 1080p broadcast. Still, it will look better than the normal HD version.
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Microsoft has posted a new TV commercial promoting its Copilot generative AI assistant that will run during the TV broadcast of Super Bowl XVIII, where a 30-second spot costs $7 million.
