The UK communications regulator, Ofcom, has issued a stern warning to tech firms to make sure they're prepared to comply with the Online Safety Act.
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Top tech bosses such as Satya Nadella, Sundar Pichai, and Tim Cook, will be personally responsible for ensuring the safety of children on their platforms, according to an Online Safety Bill update.
Google and Facebook have been asked to stop behavioural advertising and the tracking of people under the age of 18. Signatories argue kids don't understand how their data is being used.