Today, a report by Variety said that some The Lord of the Rings and The Hobbit rights — including games — are going up for auction. Amazon appears to be the leading contender to acquire them.
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Microsoft is helping to promote the upcoming movie The Hobbit: The Desolation of Smaug with new ads on Windows 8 in-app ads that will include a 3D printer blueprint of The Key to Erebor.
