Google is rolling out the new Topics API to users which will collect and share interest data with advertisers. However, there is a simple way to disable it if you are not comfortable sharing data.
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Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.
With Google killing off one of its privacy-preserving initiatives "FLoC" and moving to "Topics" instead, it's clear that showing you personalized ads without invading your privacy is a difficult task.
Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.
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