Google's URL Shortener service, goo.gl, is shutting down on August 25, 2025. Starting August 23, 2024, some goo.gl links will display an interstitial page notifying users of the impending shutdown.
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Google has announced that it will be officially shutting down its goo.gl URL shortener on March 30 next year as part of an effort to shift its focus to the Firebase Dynamic Links method.