The Walt Disney Company is adding AI-powered contextual advertising tools for brands. Hence, Disney+ and Hulu users will see ads based on the moods of scenes from the movies they are watching.
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Disney and Epic Games announce a partnership to create a virtual world where users can interact with Disney, Pixar, Marvel and Star Wars characters. The companies will create simulated environments.
Hulu has updated its subscriber agreement to explicitly prohibit password sharing and access to accounts outside of a primary household, following similar moves by Disney+ and ESPN+.
For Walt Disney's 100th anniversary, it has paired up with TikTok and joined Pulse Premiere to bag a designated space on the platform to create an engaging experience for its customers.
Disney is raising streaming prices for its Disney+ and Hulu ad-free plans, similar to Netflix and Max pricing. It is also exploring ways to crack down on password sharing for Disney+.
Disney announced during its earnings call yesterday that it will combine content from Disney+ and Hulu into a single app in the U.S. pretty soon. However, standalone apps will still be available.
Disney+ has now topped 100 million paid subscribers worldwide, with The Walt Disney Company's CEO Bob Chapek pinning the service's future growth on its "robust pipeline of content".
Disney+ is no longer offering a seven-day free trial period to new subscribers in the U.S. and France, at least, starting today. It's not clear when the free trial offering was ended.
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