Internal documents show that the environment at Amazon was "chaotic" due to the huge influx of customers on Prime Day, and the company had 300 people on an emergency conference call fix the issues.
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The great deals offered by Amazon on its Prime Day sale attracted a bit more customers than the website was prepared to handle, and many users were faced with error pages shortly after it started.
If you're an iOS user, you may want to steer clear of this website that is causing devices to crash and reboot. A majority will still be affected, but should be able to get away with a browser crash.