Ubi Soft® Entertainment, one of the world's leading videogame publishers, yesterday announced a deal with Warner Bros. Consumer Products to develop and publish games based on The Dukes of Hazzard television series. Cutting-edge technology will fuel the Duke's GeneralLee, as the classic TV cult favorite hits next generation consoles in the fall of 2003.
Game fans will remember that Ubi Soft distributed The Dukes of Hazzard games starting in 2000, which sold more than a half million copies since their release. Ubi Soft will now produce an entirely new multi-platform game based on the TV series and release it in North America, Europe, Asia Pacific and Latin America.
"Warner Bros. granting Ubi Soft The Dukes of Hazzard license gives us the ability to tap into an existing fan base with strong brand name recognition," said Jay Cohen, vice president of publishing, Ubi Soft Entertainment, Inc. "But along with the nostalgia factor, the ultimate car chase adventure will be opened up to new fans, who demand fast-paced, high-octane excitement on their favorite next generation game platform."
News source: Team XBox
