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Unisys and Microsoft plan to launch a marketing campaign Friday that seeks to undermine Unix, the operating system at the heart of powerful server lines from rivals Sun Microsystems, IBM and Hewlett-Packard.
Unisys is spending $25 million on the campaign, spokeswoman Pasha Ray said. Microsoft is adding funding of its own but declined to say how much.
The 18-month project will include advertisements, technical sales efforts and other marketing work plugging Unisys' high-end server and Microsoft's top-end version of Windows--two products that so far have made only their first steps into the data centers where high-end servers often reside.
The campaign, called "We have the way out," describes Unix as an expensive trap. "No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever," one ad reads.
The same ad depicts a scene in which a computer user has painted himself into a corner with purple paint. Sun's servers are manufactured in a shade of purple similar to that in the ad.
News source: CNet News
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