Thanks Julien of Activewin, he spotted over at the Windows Media Technologies site that everything has been revamped (again, 2nd time this year) in the on-going change of the Microsoft Website to reflect the newer look of Windows XP. The site had already seen a change when IE6 was in beta to allow it to be viewed from the then dubbed "Personal Bar" later renamed to "Media Bar" It has also become a mini portal for a slew of XP add-ons such as Microsoft Plus! and Mp3 creation pack (of which the latter is not yet available).
News source: Windows Media Technologies site